15 Tips for Getting the Most Out of Your Wedding Content Creator
Avoid any unwelcome surprises during the delivery of your media with the following advice on how to get the best out of your wedding content. Be organised, build your team, include your creator, and consider logistics for the best results that highlight your day, executed your way.
Hiya, I’m Gemma, a wedding content creator based in Scotland who captures fun couples.
You may also like: Content Ideas for Fun Couples.
1. Wedding Content Tips For Fun Couples
Get to Know Your Wedding Content Creator
One of the best things about hiring a professional wedding supplier, like me, is the chance to have a one-to-one chat about your plans.
During the call, share your schedule, proposed details, and even your mood board to provide a better understanding of the story that will be captured during your big day.
As I always say, drown me in your deets.
Discuss logistical information, too, such as special arrivals (sports cars, tractors, horses), aisle set-up (who else is joining you at the top), and what your key people plan to do (bridesmaids doing a unique entrance, dog as ring bearer, etc).
While an experienced Wedding Content Creator can handle most things thrown at them, it helps to limit surprises so you’re not missing out on moments you’d love to see in the content.
I fully appreciate that wedding planning fatigue creeps up quickly, but I genuinely feel that doing a planning call helps in the long run, so try not to skip it.
You’ll spend most of the day with your media team – getting to know us beforehand makes everything run more smoothly and builds a natural rapport for the day itself.
2. Complete the Paperwork
Along with the free planning call, complete any written information requested, as this is used to build a storyboard, plan the day, and contact fellow suppliers before the wedding.
Every detail helps shape your content.
The more you reveal before the wedding, the less I need to chase information on the day, which means more time spent being your paparazzi.
3. Connect With Your Wedding Content Creator Online
Follow and engage with your Wedding Content Creator on socials.
I love seeing the run-up to your celebrations, as it offers helpful insight into your personality and content style.
It also introduces your chosen people, so I can learn names and faces before the big day.
Use this online connection to highlight the content you like.
If I’ve posted something you love, tell me, and share inspiration from elsewhere, too.
4. Schedule Content Opportunities
Every couple’s vision of their wedding content will differ, so take time to consider how you want yours to look and feel.
Once you have ideas, start to plan when they will happen – they have to be real scenarios for us to capture them.
For example, if you want a dance party with your closest friends during prep to feature in your content, tell them!
Save your favourite song and schedule it into your morning for your media team to capture.
Don’t forget to discuss your timings with relevant suppliers, such as your wedding planner, hair stylist, make-up artist, officiant, and media team.
The more organised you are, the more likely your vision will become reality.
Here’s my complete list of content ideas featuring realistic and inspirational content for all styles of weddings.
Insider tip: Some of the inspiration that draws you in on Pinterest and social media is actually taken during curated styled shoots, not real weddings!
You can read about the styled shoots I’ve been a part of at Riddles Court in Edinburgh and Teasses Estate in Fife.
I love doing these shoots as it gives me the space to be creative, work on techniques, capture new venues, and meet fellow suppliers in a more relaxed setting but they will never truly mirror a real wedding.
5. Model Behaviour
One of the best ways to achieve the look and feel you envisage for your wedding is to model the behaviour you want to see on the day and in your content.
If you want high energy, laughs, banter, and party vibes, lead the way!
Your chosen people and guests will mirror how you’re showing up.
The same goes for if you’re complaining about the weather or raging at a scenario that didn’t go to plan, your party will moan with you.
Set the tone, and tell your guests through your words and actions that this is the vibe for your wedding day and this will come through in your content naturally.
6. Use Your Team
To get the best out of your content, ask your chosen people to help.
Task them with roles that suit them naturally.
How you do this will depend on what your friendship circle is like.
Some friends will love being assigned a job, others will roll their eyes, so go with what fits.
Who is the PA of the group?
They now vet your phone calls and messages and filter the need-to-know information.
Give their number to your suppliers.
Who is the timekeeper?
Have them save the Canva schedule as their screensaver and liaise with the wedding party and suppliers to keep the day flowing
Who is the clean freak?
My new best friend.
Ask them to tidy the room before I arrive, removing stale toast and hiding tatty tote bags, as a clutter-free area looks better on camera and gives us more space to move.
Who is the playlist DJ?
Get them lining up your favourite tunes for prep and the photoshoot.
High energy when needed, chill when emotions take over.
Who will spot lipstick on your teeth first?
Have them pack the touch-up essentials, emergency kit, tissues, blister pads, light, and mirror – do as much of this as possible the night before to save time and reduce stress.
Who can politely cut off second cousins talking your ear off?
They’ll be invaluable.
Have them cook up fictional scenarios that require your attention.
Who knows everyone well enough to command the group portraits?
They’re now an honorary member of the media team.
Print off a list for them and tell friends and family to respect the process.
Tell your photographer who their new assistant is.
7. Tell Your Guests About Your Content Creator
Wedding Content Creators are the newest members of the media team, so there is a good chance many of your guests haven’t seen them in action.
Let them know exactly what we do.
Here’s my article for you to share, and tell them they can act naturally in front of the phone during the ceremony and dance with me at the reception.
Nothing says party content like up close moves and happy, singing guests!
Since lighting is trickier at night, I’ll have a light attached to my phone, and that light looks great when people come close to it.
8. Hire a Confident Creator
While we’re discussing dancing with guests to get amazing footage, I think it’s worth mentioning that you’ll get the best out of your content by hiring a confident creator.
There’s a bit of a misconception that Wedding Content Creators only film behind-the-scenes content, which seems to be painting us as wallflowers.
Professional creators are highly skilled digital storytellers with years (a decade for me) of experience in social media and digital marketing!
We have a long history of working collaboratively with fellow creatives and love being part of a modern media team that respects each other’s work and provides space and time to get individual content.
No gatekeeping, just the absolute best experience for our clients.
At the end of the day, we’re all service providers delivering different products.
9. Venue Plans and Parking Logistics
Possibly the most tedious but important part of planning: logistics.
Consider how many locations are involved between the prep accommodation, ceremony, photoshoot spots, and reception.
How will your media team move between them?
If it’s a city wedding, what’s the parking situation?
Driving, parking, re-parking, and calling taxis all impact timings.
A side note when choosing a venue: how easy is it for vendors to offload their gear?
Think decorating teams, caterers, bands, all with equipment.
10. Lighting
My best friend and arch nemesis.
If you’re getting married in front of a big window with heavy backlight and minimal space for angles, you might appear as shadows in your content.
We all pray for a dry day, but the sun can also be harsh.
Pack cute sunglasses.
If your venue uses disco lights during speeches, the lights will spray across your face and body.
A dark reception is brilliant for getting people on the dance floor, but it can be tricky for filming, so think about your lighting set-up for the cake cutting and first dance.
Lasers can damage cameras and many photographers have it stated in their contract that they can’t shoot while they fire.
Review previous content at your venue and ask your venue contact how couples have achieved certain looks.
11. The Set Up
The ideal set-up for your ceremony is a clear aisle where your media team can capture you and your partner.
The aisle of fear is when there’s no space down the outside of the aisle seats, restricting your media team to the top and the centre aisle.
If possible, leave space between walls and chairs.
Lots of room at the top of the aisle is a blessing, allowing us to capture different angles, including close-ups.
If you’re hiring a videographer, choose one who uses modern gimbals as well as tripods.
This frees up space for your photographer and content creator.
If they only use tripods, they can block multiple prime spots, including the aisle.
For the wedding breakfast and reception, ensure there’s a clear path for your entrance, and consider this during your planning, as rooms look very different once full of people and décor.
And… who is opening the doors?
These people will appear in your content if they open from the inside.
A small pet peeve of mine is when staff are given the job and look miserable or untidy.
12. Plan For Rain
Invest in cute umbrellas and have a contingency plan for photos, keeping lighting considerations in mind.
Be prepared to pop out to do a photoshoot later in the day if there is a dry spell.
A good photographer and content creator will always have one eye on what the weather is doing to maximise your chances for epic content.
13. Analyse Wedding Content
Deep dive into your venue and suppliers’ previous weddings on social media and assess what works and what doesn’t for your style.
Discuss these ideas with the relevant suppliers, especially your Wedding Content Creator.
Think about placement, space, lighting, movement, interactions, and what looks good on camera.
For example, love a big saxophone entrance with props?
Check if it’s been done at your venue.
Is it the vibe?
How was it filmed – edgy, bouncy, vibey, cinematic, dramatic?
Discuss what you love about it with your Wedding Content Creator closer to the big day.
Or if you adore the dreamy close-ups and emotional filming of a wedding dress scene during prep, talk to your creator, schedule it in, and let your photographer know.
You have to tell us your vision, and we can plan it together.
14. Wedding Media Team Styles
While you absolutely do not have to hire your media team as a package, it is recommended that you research the portfolios of each potential member to check if their aesthetics complement each other.
Through social media posts, you will be able to see which suppliers have worked together previously at weddings and styled shoots, as most tag each other in the caption.
You’ll find that the majority of suppliers genuinely enjoy working together, as it’s nice to have a fellow creative to bounce ideas off and lean on throughout the ten-hour shift at a full-day wedding!
15. Wedding Photographer and Content Creator Collaboration
Before booking your photographer, take a good look at their socials to see how they work alongside content creators.
Modern media teams tend to share the odd selfie at weddings, collaborate on styled shoots, and support each other in the comments afterwards.
I genuinely love working with other creatives.
I’m always interested to see who you’ve chosen as your photographer, and I’m very happy to suggest people who suit your style of wedding.
I also have a cute wee offer with fellow Fifer Laura Kemp Photography – you’ll receive 10% off both of our packages.
Just mention us in the free text section of our enquiry forms.
Gemma’s enquiry form / Laura’s enquiry form.
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