Everything You Need to Know About Wedding Content Creators
Imagine waking up out of your blissful wedding bubble to hundreds of iPhone images and video clips inviting you to relive every moment the very next day. Hiring a wedding content creator to document your modern love story does exactly that. Keep reading to find out what a wedding content creator does and whether this media service is right for you and your partner.
Hi, I’m Gemma! An award-winning content creator based in Dunfermline who travels to capture fun couples in Scotland.
What is a Wedding Content Creator?
A wedding content creator captures iPhone images and videos throughout your wedding day, allowing you and your partner to have a completely unplugged wedding experience.
We also carefully weave together the video clips that best tell your wedding day story to create highlight Reels and TikToks.
All content is delivered quickly, usually within 24 hours, which means you can publish it on your social media channels the very next day.
The media also acts as a digital keepsake for you to watch on your phone over and over again.
As my bride Claire says, “I could watch this 1000 times over, we did it!”
You can read about Claire’s Edinburgh wedding, and many other real wedding stories, on my website starting here.
What are the Benefits of Hiring a Wedding Content Creator?
Ah, there are so many reasons to consider a wedding content creator when planning your wedding media coverage.
One of the first things that usually attracts couples to my services is the quick turnaround, as your media is delivered within 24 hours.
Couples also love being able to tell their guests they are having an unplugged ceremony with no phones in the aisles, just everyone fully present and focused on them instead of a screen.
It is also worth noting that you and your partner will be phone-free all day, so when you finally open your camera rolls the next day, they will be empty.
That is where a wedding content creator steps in to fill that content void while you stay present in what will be a whirlwind of a day.
Couples don’t just love the highlight Reels and TikToks; they also appreciate the raw video clips captured consistently throughout the day, from morning prep to dance floor shenanigans.
As my bride, Rebecca, says, “We have so many amazing memories from the night that we’ll be able to relive forever.”
On top of that, some skilled content creators like me include a gallery of iPhone images, the perfect stopgap before your professional photos are delivered.
Hiring a wedding content creator like me means adding another professional hype girl to your team, someone who will fix your dress for photos, tell you if there is lipstick on your teeth before you walk down the aisle, and help calm the nerves when emotions run high.
If the following are a priority for you, a wedding content creator is well worth the investment:
- Unplugged ceremony
- Consistent coverage
- Creative photography
- Curated videos
- Your wedding story is documented
- Quality wee device media
- Quick turnaround
- Emotional support if needed
- Another hype girl or guy to keep the banter going
Read next: 10 reasons to hire a Wedding Content Creator.
What’s the Difference Between a Wedding Photographer, Videographer, and Content Creator?
I’ve actually written about this in more detail here* and shared a short explanation video on TikTok and Instagram (part one and part two).
Content creators, photographers, and videographers work together as part of a dynamic team to capture the very best content for you.
Depending on who you hire, photographers tend to set up scenes and do most of the herding while shooting with different camera models, lenses, and sometimes drones.
They often play with lighting to get the best option or more creative shots.
Videographers tend to have a lot more kit placed around the venue and also deal with mics for audio.
They aim to create a large-scale, cinematic-style video shot in landscape for TV and big-screen viewing.
Like photographers, they often use drones and introduce different light sources.
Content creators are the fastest-growing in popularity and the newest members of the media team.
We capture images and video using the latest smartphone models (predominantly iPhone).
Some focus mainly on getting behind-the-scenes footage, but I prefer to document a range of posed, candid, and “realistic plandid” shots as well as BTS.
Video clips captured consistently throughout the day are then carefully sewn together using apps such as CapCut and delivered as part of a media package.
This style of content tends to be consumed on phones and through social media apps.
Content creators deliver their packages the quickest, usually within 24 hours.
Photographers and videographers have a longer editing time but tend to provide sneak peeks within a few days of the wedding.
What Equipment Do Wedding Content Creators Use?
As mentioned above, Wedding Content Creators usually use smartphones to capture content designed to be viewed on phones and shared through social media.
I always use the latest iPhone and currently work with two devices.
I prefer holding the phone in my hand rather than using a gimbal, as it gives me more control over the story and keeps my movements discreet.
For darker reception venues, I use a light box to make sure dancing and other fun moments are clearly captured – you do not want to miss the best man doing the worm!
My toolkit also includes battery packs, cables, and a backup camera.
Plus, my worst-kept secret: I print a Polaroid at your wedding, capture content of it on the day, and pop the Polaroid into your thank you card.
If applicable, the photo and video of that Polaroid moment are then added to your media gallery.
Note: I don’t pull you aside to hand over the Polaroid or film the exchange for social media as I never want to take up more of your time than necessary.
The Polaroid isn’t for my gain; I just love the nostalgia and think it makes a cute keepsake.
If you come and meet me at a wedding show, you’ll get a wee Polaroid with my business card!
I also bring snacks to keep my energy up and, most importantly, a clear mind so I can make quick decisions throughout the day.
And while this may sound cheesy, I always have a huge smile on my face.
After all, what is there not to be happy about when capturing a couple’s long-awaited day?
How Long Do Content Creators Work at Weddings?
Most content creators offer a range of packages.
Full-day coverage is similar to that of a wedding photographer, which usually starts 2–3 hours before the ceremony and wraps up a couple of songs into the evening party, typically around a 10-hour shift.
This gives you a nice variation of content, including getting ready, the ceremony, the photoshoot, speeches, and reception.
Many content creators then head home to begin culling and editing straight away to meet that 24-hour turnaround.
Shorter packages usually run between 3 and 8 hours, but it’s worth checking that all your key moments are covered within this timeframe.
Keep in mind that most weddings tend to run over by at least 20 minutes, and if timings run significantly over, you may be charged.
I think it’s worth noting at this point that every full-day wedding content package takes around 2.5 days of a content creator’s schedule from enquiry admin through to content delivery.
This is something to consider when looking at different content creator rates, often making cheaper services unsustainable, which can result in the dreaded small business burnout and cancelled bookings.
I’ve been a content creator since 2014, self-employed since 2018.
I am very experienced in how to run a business that protects a work/life balance, so my couples always get the best of me.
And I have picked up a last-minute wedding in Fife where the original content creator cancelled on the morning of the big day – all good though, I arrived before the ceremony and stayed through to the sax session (so much fun) and the couple were delighted with their content.
”Gemma came to our rescue on Saturday for our wedding…
… Gemma was amazing throughout our event and was so friendly.
After 24 hours, Gemma delivered our content of our special day.
Everything she sent was amazing, and both Andrew and myself really appreciate the job she did.”
Read this review, and others, in full on this page* or my Facebook page.
How to Get the Best Out of Your Wedding Content Creation Service
Get the best out of your content by being prepared.
Reply to the questions asked by your content creator, share your schedule, the vision, and Pinterest mood board – I ask my clients to drown me in their details.
Make time for a pre-wedding planning call; anything your wedding photographer knows, your content creator should know too.
If you’re planning ‘getting ready’ content, task a bridal party member with the hotel room clean up before I arrive, so we’re not wasting time moving bags and breakfast plates – here are two wedding morning videos with timestamps to help in the planning of your morning – wedding without TikToks, wedding with TikToks.
Ask your MUA and hair stylist to pop out of the shot while we’re doing first looks, etc, fewer bodies means less opportunity for unwanted movement in your content.
Choose a venue with gorgeous lighting, avoiding a back-lit aisle, or you will appear as a shadow during the key moments.
Make room on the outside of the aisle (the bit between the chairs and wall) so your media team can access all areas and capture various angles – an iPhone lens can only reach so far and accommodate certain lighting.
While capturing natural moments will always be a priority – the nervous exhale, stealing a look, the reassuring hand squeeze – you can also create your own content opportunities through entertainment and props!
For example, the trolley during Chloe’s wedding morning photoshoot, sing-alongs like at Rebecca and Jake’s lively party, the sax session and the Slosh filled the dance floor at Gail and Andrew’s reception.
Pro content tip – sunglasses shift the energy from wedding day to party mode and give guests something to hide behind, and we can even do a TikTok trend with them like I did at Claire and Craig’s wedding.
When it comes to the evening party, dance for the camera and encourage others to give me a wee twirl, shimmy, or back flip, ha!
Quick note; planning a wedding can be a challenge, especially around a full time job.
If you want the epic party vibe without the hassle of sourcing individual suppliers, check out We Are Tartan’s entertainment services.
Who Books a Wedding Content Creator?
There isn’t one type of couple or specific age group that hires a content creator.
It’s a service for anyone who wants to relive their wedding day instantly.
I’ve captured young newlyweds, older couples with kids, those who’ve designed their own décor and format, and couples who’ve brought their dream wedding to life with the help of trusted suppliers.
How Much Do Content Creators Cost?
I did a deep dive into visible professional content creator prices online before deciding to move into the industry.
Six-hour packages tend to start around £450+, with full-day coverage sitting between £700 – £1600.
Naturally, deliverables differ depending on the package.
As with any wedding supplier, it’s worth investing in someone you can trust.
During the enquiry stage, ask about contracts, insurance, tech backup options, what happens if they have to cancel, and their experience working alongside other vendors.
What Does a Package Offer?
Wedding content packages will differ depending on who you hire and what package you choose.
They tend to include:
- A set timeframe
- Planning call
- Raw content like images and video clips
- Ready-to-post Reels and TikToks
- Travel costs
- 24-48 hour digital delivery
The hidden features that allow for quality content delivery also include:
- Creative eye
- Knowledge of phone videography
- Editing skill and time (usually a full day)
- Communication and people skills
- Support for the couple
- Ability to work with fellow suppliers
- Familiarity with venues
- Equipment – phones, lights, editing apps
- Storage – cloud, hard drives, etc
- Subscriptions – apps, storage, Customer Relationship Management software
- Marketing – wedding shows, social media, ads, websites, directories, etc
For reference, my full day package looks like this:
- Up to 10 hours of live coverage (posed, BTS, etc.)
- Hundreds of iPhone images and video clips
- Gallery of ready-to-post Reels/TikToks
- Any trends or transitions you’d like to include – no pressure!
- Delivered within 24 hours via Google Drive or similar
- ‘Drown me in deets’ document with video examples
- Pre-wedding chat
- Unlimited support, hype, and mood board discussions
- Over a decade of experience creating content at a professional level
I’ve also teamed up with Laura Kemp Photography to offer a wedding photography and content package, which saves you £250!
We work seamlessly together to capture high-resolution images and quality yet quick iPhone content, and provide emotional support and banter, too.
Read full details here.
How is the Media Package Delivered?
The wedding content (images, video clips and Reels/TikToks) is delivered digitally using popular software such as Google Drive, Dropbox, or similar.
I also include step-by-step instructions (former high school teacher, hi!) on how best to access it.
If the content is shared on my social media channels, I invite them to collaborate so we can celebrate again together.
Couples reading this: please don’t share video clips, Reels or TikToks via WhatsApp or other communication apps as they reduce the quality of the video and make it blurry; this breaks my heart!
Share the link and ask friends and family to download directly from there using strong Wi-Fi for crystal clear content, or share your social media post with them.
A Wee Bit More About Me
If you are new around here, keep reading to find out a wee bit more about my content creation experience.
I have been creating content officially since 2014 and was one of the first Scotland travel bloggers!
Depending on your age, you may have watched me travel around the world as Two Scots Abroad or shared one of my Reels or TikToks at Hiya Scotland.
Over the past ten years, I have been named one of the Top 100 Women in Tourism twice and included in the Top 100 Female Entrepreneurs in Scotland by Business Women Scotland.
I recently turned 40, and after a decade in the travel industry, I felt like I was at a bit of a crossroads with content creation.
A friend of mine, who is getting married next year, messaged me saying, “Hey Gemma, do you know you get Wedding Content Creators now?”
It was a total lightbulb moment.
Expanding my work to include weddings, events, and brands has given me something to get excited about.
Weddings are such a joyful niche to be part of.
I adore capturing my couples’ stories, and everyone I have worked with so far has been kind and ridiculously talented.
You can find out more about me here and read my wedding elopement story here.
My Content Style
Like photographers and videographers, Wedding Content Creators are pretty independent in their practice, and each has their own style.
I personally love to capture fun weddings and couples!
Movement is key for me; I prefer my subjects (you, your guests, your details) to do the storytelling over unnecessary hand movements during filming.
I am obsessed with your details (your outfits, your selected traditions, your hired suppliers, your decor, your musical soundtrack, your chosen people); these decisions all contribute to your big story.
Lighting is another factor I’m always chasing; poor lighting during key moments crushes my soul.
I also enjoy a trend and a transition video, but only if that’s your style, no pressure!
Teamwork makes the dream work, and yes, I used to say that in the classroom too, but I genuinely look forward to creating magic with talented photographers and videographers in an ego-free zone.
My Enquiry Process
The initial enquiry usually takes place over email, social media, or face-to-face at a wedding show.
If via email or DM, I will ask you to complete a short series of scheduling questions, then I will reply with a recommended package and price.
If this works for you, I will prepare a welcome email that includes a summary of the details, a document with video examples, a supplier list request, an invoice, and a contract to be signed.
Once the non-refundable deposit (£200) and contract are received, the date is officially in the diary.
A pending balance email is then sent on the date stated in the contract.
Couples are offered a planning call, and a few days before the wedding, I send a quick check-in email to see if anything has changed or if any new surprises have been added to the day.
Then it’s go time; I’ll arrive with bags of energy and a smile on my face, ready to capture your big story!
Read Real Wedding Stories
OK, enough about me!
Check out real wedding stories, including highlight Reels, TikToks, and trend/transition videos, by clicking the posts below.
If you have any questions at all, please slide into my inbox or DMs on Instagram or TikTok.
Let’s do it!
